Need to migrate your Analytics?
Let us help!
We have vast experience in migrations to Adobe Launch or GTM. We help large to enterprise-sized businesses with migrations from Tealium or Ensighten to Launch or GTM in a maintainable and scalable way.
On the analytics side, we can assist in analytics migrations to Adobe Analytics or Google Analytics/GA4.
Not sure if we’re a good fit? Don’t hesitate to ask a question! We’ll be glad to look into your case.
Add Value to your analytics
Discovery and Planning
Our experts will collaborate with your team to understand your current tag management system, including its configuration, implementation, and any unique requirements. We will assess your specific migration needs, identify potential challenges, and develop a comprehensive migration plan.
Tag Audit and Inventory
We will conduct a thorough audit of your existing tags to create an inventory of all the tags deployed through your current tag management system. This step helps us understand the scope of the migration, identify any redundant or obsolete tags, and ensure a clean transition to Adobe Launch.
Configuration and Setup
Based on the migration plan, we will configure the Adobe Launch platform to align with your business requirements. This includes creating data elements, rules, extensions, and other necessary configurations to replicate the functionality of your current tag management system within Adobe Launch.
Tag Migration
Our team will carefully migrate your existing tags from the Tellium platform to Adobe Launch. We will ensure that all tags are correctly implemented, test their functionality, and verify their proper deployment on your digital assets.
Testing and Quality Assurance
We conduct rigorous testing to validate the migrated tags, ensuring that they perform as intended and don't impact the overall user experience or website performance. This includes checking for proper firing, data collection, and compatibility across various browsers and devices.
Deployment and Verification
Once the testing phase is complete, we will deploy the Adobe Launch implementation to your production environment. We closely monitor the implementation to confirm that all tags are firing correctly and data is being accurately collected.
Documentation and Knowledge Transfer
To empower your team with the necessary skills and knowledge, we provide comprehensive documentation and training sessions on Adobe Launch. This helps your organization to effectively manage and maintain the platform independently.
Ongoing Support and Maintenance
Our commitment doesn't end with the migration. We offer post-migration support and maintenance services to ensure that your Adobe Launch implementation continues to function optimally. We are available to assist with troubleshooting, enhancements, and any future updates or changes you may require.
Clients we worked with
Utilize your marketing data anywhere
Collected analytics tracking data via Adobe Launch can be utilized by various departments within an organization
Business Intelligence
They can analyze key metrics, perform data visualizations, and extract valuable business insights. This data can aid in decision-making processes, identifying trends, measuring campaign performance, and evaluating the effectiveness of marketing strategies.
Data Studios
They can analyze user journey data, identify pain points, and optimize website or application designs accordingly. This data can help in improving usability, enhancing user engagement, and delivering an exceptional user experience.
API and Data Warehouse
They can analyze user interactions, identify popular features, and gather feedback on product usage. This data assists in making data-driven decisions to enhance the user experience, prioritize product roadmap initiatives, and drive continuous improvement.
Google Analytics
They can track user behavior, conversion rates, click-through rates, and other engagement metrics to optimize marketing efforts. This data helps in understanding customer preferences, targeting specific audience segments, and personalizing marketing messages to enhance overall campaign effectiveness.
Customer Support
They can understand user behavior, identify common issues, and proactively address customer concerns. This data helps in providing a more personalized and efficient customer support experience, leading to higher customer satisfaction and retention rates.
Dashboards and Reports
They can identify patterns in the sales funnel, analyze customer touchpoints, and personalize sales approaches based on user interactions. This data enables them to prioritize leads, tailor sales strategies, and improve overall conversion rates.